Hi, I’m Ant Jackson (she/her) — a brand and campaigns consultant, creative director and writer, best known for writing Lidl’s tagline, Big on quality, Lidl on price — which delivered some quality ROI, too.

Before my grocery-punning days at TBWA\London, I was a marketing manager selling kitchens — fittingly, the very things you put groceries in. (Destiny? Let’s go with that.)

Now based in London, I work nationally and globally with agencies, brands, campaigning groups, start-ups and non-profits to bring clarity, creativity and care to the way they communicate.

My background spans creative leadership, brand identity, campaign strategy and creative ideation — often sitting at the intersection of insight and idea. I specialise in briefs that call for strategic sharpness, emotional intelligence, strong ideas and copy that connects.

I help organisations figure out who they are, what they want to say and how to say it well — and make sure the way they show up reflects what they stand for.

That might mean leading a rebrand, building a campaign platform, defining tone of voice, shaping a messaging strategy, or writing compelling copy. Whatever the brief, I bring a balanced perspective — combining creative ambition with practical delivery.

With over a decade of experience across in-house teams, global agencies, production houses and consultancies, I’ve worked across sectors including consumer goods, retail, sport and entertainment, healthcare, tech, finance, fashion, travel, the arts, education, advocacy and social impact.

Clients include Airbnb, HSBC, IKEA, Lidl, UEFA, Wimbledon and the International Olympic Committee.

I’ve collaborated with creative teams, C-suites, strategists, researchers, psychologists, PR professionals and policymakers — and I’m most energised when the work delivers results. Whether that’s a KPI exceeded, a law changed, or a deep belly laugh.

Because human connection cuts through noise and culture. And because the right words, at the right time, can make change possible.

I’ve always been wired to solve problems — especially the ones that matter. And while awards and pitch wins offer a lovely dopamine boost, what really drives me is helping organisations make a meaningful impact.

Some people disrupt the system by climbing statues or blocking roads (full respect to them). I’ve taken a different route — learning how to influence through language, human behaviour, brand strategy and emotive storytelling.

Over the past decade, I’ve worked out how to write, persuade and connect in ways that invite and enable change — not just shout for it.

As a neurodivergent, LGBTQ+ creative leader, I care about building inclusive teams where people can be themselves, set boundaries, fail safely and succeed together. I believe creativity works best when empathy comes first, when ED&I and EQ are prioritised over ego and IQ — and when success looks like real-world impact, not just accolades.

If you're trying to say something better, shape something meaningful, or make work that connects — I’d love to help. Get in touch.

ROLES

Creative Director and Consultant - Freelance (2019 - Present)
Director + Moral Agent - Moral Communications (2024-Present)
Co-Director of Advocacy - Outvertising (2022 - 2024)
Managing Consultant and Creative Director - Stonehaven Campaigns (2022-2023)
Co-Chair - PRCA LGBTQ+ Group (2022)
Senior Creative Group Head - Space Agency (2022)
Senior Copywriter and Unite Co-Chair - Wunderman Thompson (2019-2022)
Senior Copywriter - WeAreFearless (2018-2019)
Creative - Rankin (2017-2018)
Creative - TBWA \ London (2015-2017)
Freelance Creative - Karmarama (2015)
Freelance Creative - NBC Universal (2015)
Marketing Manager - Ream (2012-2014)
Marketing Consultant - Fleet Operations (2010-2014)
Digital Account Executive - GForces (2013)

EDUCATION

Leading with EQ Executive Course - King's College London (2023)
Leadership and People Management Executive Course - King's College London (2021)
The Science of Wellbeing - Yale University via Coursera (2020)
Storytelling 1 - D&AD (2021)
Principles of selling ideas - D&AD (2019)
MA Creative Advertising - Merit - Falmouth University (2015)
BA (Hons) Advertising and Marketing Communications - 2:1 - University of Bedfordshire (2013)
A-Levels: Media Studies, English Language, Psychology (2008)

Raconteur - The Woman Behind ‘Big On Quality, Lidl On Price’
The Pitch Fanzine - Superperson Spotlight: Ant Jackson
Campaign - Stonehaven Hires AdLand Duo To Lead New Creative Capability
MediaShotz - Toaster, Outvertising, YCC To Hold First Ever London Pride Crits
DIVA Magazine - Conversations About Gender Identity: Are things Changing For The Better?
The One Club For Creativity - WPP Unite X The One Club: Behind The Stonewall Riots Launch
DIVA Magazine - Bisexuality: A Tale Of Two Loaves
Campaign: Adland Commits To Action On Queer Female Representation
PR Week - Open Letter Calls For Greater Inclusion Of LGBT+ Women In Advertising
Creative Review - An Oral History Of Lidl’s Big On Quality, Lidl On Price Slogan
Creative Brief - How To Overcome A Creative Crisis Of Confidence
PR Week - When It Comes To LGBTQ+, We Can All Learn From ‘T’
PR Week - Watch Young PRs Take Just 24 Hours To Respond To Minister’s ‘Unproductive’ Claim
Falmouth University School Of Communication Design - Lion Arses At Cannes

The Independent Agency Awards 2023, Best Use Of Copy - Discarded - Waste Tastes Beautiful - Winner
ET Brand Equity Shark Awards 2021, CSR - HSBC - #ProudOfMore - Bronze
The Pitch Fanzine - Pitch List Superperson 2021
WACL Future Leaders Award 2020 - Winner
The Marketing Society Brave Awards 2019 - Bridgestone x IOC - Chase your dream, no matter what - Shortlist
The Drum Awards 2019 Automotive - Bridgestone x IOC - Chase your dream, no matter what - Shortlist 
Sports Industry Awards 2018 - Bridgestone x IOC - Chase your dream, no matter what - Winner
Young Creative Council - Badass Gal 2019
IPA Effectiveness Awards 2018 - LIDL - Gold
Adland 2015 Best Cannes Self Promotion - Lion Arse Award - 1st Place
Falmouth University 2015 - Warmest Wit
Go Ape 2015 - “I climbed a tree!” Certificate

Airbnb, Airbus, Air New Zealand, AEG Electrolux, Airspace Change Organising Group, Amazon, BeGambleAware, BNP Paribas, British Paralympic Committee, Bupa, Coco de Mer, Clean Air Fund, Diageo, Doom Bar, First Bus, Hays, Honda, Hollywood Bowl, HSBC, Hunger Magazine, IKEA, Mercedes, Mazda, Nokia, Nestle Skin Health, Nissan, International Olympic Committee, Lebara, Lidl, Jacobs, Jameson, Porsche, Quadro Vehicles, Queer Voices Heard, KK Group, Secret Cinema, Sergei Polunin, Sharps, Sotheby's, Syfy Channel, The Diversity Standards Collective, TRESemmé, Uber, UEFA, Velux, Virgin Money, Yorkshire Bank and Youngs Seafood. 

Advocacy Co-Director, Outvertising - 2022 - Present
Guest Lecturer, LCC University of The Arts London - 2024
Speaker, Neurodiversity Week - 2024
Judge, ESA Awards - 2024
Speaker, Neurodiverse Leaders, The Future is ND - 2023
Judge, Effie Awards - 2023
Central committee + agency lead, WPP Unite - 2021
Mentor, Outvertising - 2020 - 2022
ED&I Lead, Young Creative Council - 2016 - 2022
Judge, Effie Awards - 2021
Co-chair, PRCA LGBTQ+ Group - 2021
Mentor, D&AD New Blood - 2020
Ambassador, NABS - 2019 - 2021
Speaker, Falmouth University - 2018
Panelist, Outvertising - 2018
Panelist, Black Creators Matter - 2018
Speaker, Sup De Pub - 2016

For speaking enquiries, head to the 'Contact' section.

"I had the pleasure of working with Ant at Stonehaven. A truly fantastic creative director and a great person all round!"
- Rohan Takiar, Senior Consultant at Stonehaven

"Ant is a brilliantly strategic and effective creative leader. She doesn't just see briefs and work, she's able to step back, see the bigger picture and context within which we operate. This means she can shine a light right through the noise of the day to day, finding her way through complex systems and processes to connect the dots and find new opportunities for creativity and innovation. On a personal note Ant is someone always looking out for others, she makes an excellent sounding board for anyone who wants to push for better work and impact."
- Jo Weston, Founder of Wild Strategy

"Ant is brilliant. Period. I could keep on going and saying what a privilege it is to work with her, what a beautiful soul she is and how an amazing creative mind she has. But I’ll stop at Ant is brilliant. Period."
- Isabella Mulholland, Chief Strategy Officer at SUBA Agency

"Ant is a strategically minded writer who can articulate ideas with either three word precision copy or carefully thought through, longer-form arguments. Smart, funny and a pleasure to work with - I would highly recommend having Ant on your team as a powerhouse of words and ideas."
- Alex Hoban, Executive Creative Director at Momentum Worldwide

"Ant is incredibly hard working and dedicated. Whilst working together, Ant led pitches and managed teams, and was incredibly supportive and inspirational to the creative department. A real inspiration, always thinking about new ways, new approaches to ways of working. Ant comes at everything with a real passion, and a real desire to better the world and the workplace."
- Sandra Wilkin, Creative Services Manager at Space

"I thoroughly enjoyed working with Ant, she is passionate and committed. And she will bribe you with chocolate... be warned."
- Dawn Cardy, Business Director, brand Experience

"Ant is one of the most creative, innovative and inspirational people I've ever had the good luck to work with. She's never short of truly out-of-the-box ideas, and has transformed a number of half-baked concepts into works of art. To top it off, she's a hugely supportive and warm team member. Indispensable, and greatly missed here."
- Victoria Teesdale-Ives, Copywriter at Wunderman Thompson

"Ant is a strong creative storyteller who can empathise, break down boundaries and bravely tell the stories that others can not. She has a fantastic brain that’s inspiringly good at thinking out of the box and seeing hidden potential. She's passionate about the world, the people in it and how we can make both better together. Her unrest for inclusivity and diversity means anything she works on is done with authenticity and purpose."
- Rianna Woods, Art Director at Wunderman Thompson

"Ant is a big thinker. She properly considers every task at hand and puts everything into answering the brief. Solid creative. Kind human."
- Tom Drew, Executive Creative Director at Wunderman Thompson

"Ant believes in the power of ideas – the great ones can change the world. Ant is highly creative, a strong communicator and a good writer. When she sees potential in something, she makes sure it gets done by rolling up her sleeves, making the call, reaching out or speaking out. She’s relentlessly dedicated to seeing companies and brands be more inclusive, in every way and at every level."
- Conrad Rasmussen, Head of Experience at Wunderman Thompson

"Ant's most distinguishing quality is how much she cares. About the work she is creating, the society she is creating it for and the team mates she is making it with. This passion makes her a positive force, helping drive and implement change for good and inspire those around her to want to do better. With Ant you get talent, passion and work ethic - you can't ask for any more than that."
- Chris Daplyn, Chief Executive Officer at Mirum

"Absolute leg-end - brilliant creative and absolutely great insight and knowledge from a D&I perspective - Ant did both for me and helped write the copy / strategy for my initial business deck, it was insightful, lighthearted and is still being used today! If you get the chance to work with Ant, you’ll never look back!" - Rich Miles, CEO and Founder of The Diversity Standards Collective

"I worked with Ant when I was the CSO at TBWA and immediately was impressed by her thinking and creativity. I enjoyed spending time working with her and I would recommend her to anyone. I am looking forward to seeing the direction her career takes her in."
- Amelia Torode, Chief Strategy Lead at WPP Open X

"It has been a real privilege working so closely with Ant on The Good Gift Wrap for our Wrap Up London campaign. We loved all her ideas instantly and she gave us confidence in the campaign as our first ever fundraising opportunity, during a time when every penny donated really would help us support vulnerable people in need. It was as if Ant was just an extension of our own team, as she already knew everything about our charity, our work, our ambitions and our beliefs, and she translated that completely into The Good Gift Wrap. I can not thank her enough and I hope to be able to work with her again in the near future."
- Erika Fawdry-Bewers, Marketing Lead at HandsOn London

"Ant has been an inspiration to us. From a germ of an idea she has created an amazing fundraiser for our 10th Anniversary, pulling together a talented team to make the vision a reality. This has been an wonderful journey for all of us. Ant is one of the most professional people I have had the pleasure to work with, she is always full of ideas, creativity and has a true passion for her work. Most importantly, she shares her clients passion and makes it real." -
Jon Meech, Chief Executive Officer at HandsOn London

"ANT = Advertising Nerd (with shit loads of) Talent
I freakin’ LOVE working with Ant. She always throws herself in 110% and is always hunting for the breakthrough big idea or twist that takes your brief to the next level. I couldn’t recommend Ant enough. Give her a problem to solve, get out of her way and the likelihood is she’s have it waiting neatly on your desk the next morning. Just don’t ask her what she’s been up on the weekend as she has the most amount of awesome side hustles ever and will make you feel >>this<<< small."
- Arch Sullivan, Creative and Content Director at WeAreFearless

"Ant is someone I’d always fight to be part of my project team. She is a brave and challenging creative thinker who sparks great work, and importantly she is brilliantly collaborative in that process. As a ‘suit’ I always want to work with creative specialists like Ant who make creating great work an incredibly positive process. Her work on Bridgestone’s Olympic Partnership is some of the best I’ve seen throughout my career and is a wonderful legacy to her time at WeAreFearless."
- Mark Huckerby, Head of sponsorship at Vodafone

"Antonia lives and breathes creativity. Her ability to take any subject matter and make it come alive on a page is second to none. During her time working on Bridgestone's award winning Chase Your Dream No Matter What campaign, she was able to bring to life the emotions needed to turn a low interest category into something everyone could relate to.
Besides her amazing work and work ethic, she is an absolute joy to have in the office with her witty nature and great banter. She would be an asset to anywhere she works and it's just a shame it's not here anymore!"
- Sha Gorur - Head of digital content, platforms and solutions at Kantar

"Ant and Zish are a force of nature. There may well be a more talented, harder working and visionary creative duo in London but they're probably already ECDs, so these two represent a warm and shiny future. If deep-thinking-bone-crunching-soul-moving-product-selling-eyebrow-raising-throughly-modern-but-oh-so-crafted ideas are your game, well my wise and discerning friend, you've met your soulmates."
- Graeme Douglas, Founder and CSO of Bicycle London.

Please reach out if you'd like to discuss working together.

Email: antjacksoncreative@gmail.com
The gram: @AntJacksonCreative
LinkedIn: https://www.linkedin.com/in/ant-jackson-99889510