#SingForAdele

Adele had to cancel her final two Wembley performances due to damage to her vocal chords. She seemed pretty down about it, so did her fans. I wanted to cheer everyone up, and give Adele's London-bound fans something to do. So I created a Facebook event called #SingForAdele and started posting about the event on Adele fan pages. Just a day later, the hashtag had travelled across London and made global news headlines.