More is more

I wrote the campaign line ‘more is more’ to show that less doesn’t always mean more — especially when more wheels mean more balance and control. From this, my creative partner and I created the concept for a film that expresses the beauty and synchronicity of Qooder’s four-wheeling potential. We were busy writing more director treatments for other projects at the time, and so Oli and Felicity brought the concept to life. I think you’ll agree that they did a brilliant job.

Director: Rankin
Creative Director: Russell Weaver
Creative Team: Oliver Knowlan, Felicity Hopkinson