Live There

Below are some examples of social and digital content I had a hand in writing and creating while at TBWA London for Airbnb’s Live There campaign. The campaign strategy encouraged people to wander off the beaten track and explore the more authentic sides of their holiday destinations. To no longer feel like a tourist but a local. When we’re able to live like this, the souvenirs we take home with us are often much more meaningful than a fridge magnet. And so, in much of our content, we made our Airbnb hosts our neighbourly tour guides.