IKEA Family Launch Campaign
My former Art Director, Alice Booth, and I created the launch comms campaign for IKEA Family, IKEA’s new global rewards programme.
We’d identified confusion around what IKEA Family was and who it was for, with many assuming it was only for traditional, nuclear families. And so, in our launch, we wanted to break this assumption, showing that IKEA Family is for every type of household.
Creative credits: Alice Booth, Paul Snoxell, Guy Sexty.