The Good Gift Wrap

An emergency fundraising idea, created for non-profit organisation HandsOn London as part of their #WrapUpLondon campaign. With the pandemic making coat collections trickier than normal, the charity needed a creative solution to help them cover collection and delivery costs. So we designed cosy-looking wrapping paper to help more of London’s homeless to wrap up warm over the winter months.

With zero media spend, the 3-week campaign helped over 1000 homeless people.

Earned media included an interview on BBC Radio London and a feature in TimeOut London’s Editor’s Picks. The campaign also won 2nd place in Campaign Mag’s 2020 Agency Christmas Card list.

Creative and design credits: Scott Shaw, Drew Eldridge, Rasmus Anker, Eliza Miklasevica, Shanon Coast Bowen, Victoria Ives