Discarded Spirits Co.

I led the creative development of the sustainable spirits brand’s first OOH campaign, Waste Tastes Beautiful, which drew attention to the provocative and conflicting tensions around a luxury spirit being made out of food waste. The award-winning tongue-in-cheek execution drew attention to another conflicting tension: capitalism.

Who said sustainability had to always be sensible?

Awarded: The Independent Agency Awards 2023, Best Use Of Copy

Agency: Space.
Creative partner: Cat Burrows
ECD: Greg Mcalinden
Creative team: Daisy Elsden and Josh Clarke