The Cannes Lion’s Arse Award

You never win a whole lion at Cannes — you win half.
Given all the hard work that creatives put into winning them, I thought that this was pretty naff.

And so, I had a chat with my creative partner at the time (a much better designer than I am) to solve this issue. This cracking new award was given first place in Adland.tv's 'Best of Cannes Self Promotion 2015' and was also featured in Campaign as social photo of the week.

Creative partner: Vasiliki Katsarou